Build Your Business With Tu Familia

Technology, original marketing content, practical education and direct broker support — all designed to help agents build recognizable local business.
See what your business could look like with the right resources behind it.

We provide practical tools—and the training to use them—to help agents organize leads, communicate consistently and market their businesses.

Integrated Real Estate CRM
Organize contacts, track conversations, schedule tasks and manage opportunities from first contact through closing.
Automated Follow-Up
Use campaigns, reminders and communication tools to maintain consistent contact without relying entirely on manual follow-up.
Agent Website and Property Search
Build your online presence with an agent website, IDX property search, lead-capture tools and shareable listing pages.
Training and Support
Receive practical guidance on using the platform, organizing your database and incorporating the technology into your daily business.

Ready to Build With Better Tools?

See how Tu Familia combines practical technology, original marketing resources, training and direct broker support to help agents build stronger businesses.

Marketing That Gives You Something Worth Sharing

 

We believe marketing should do more than promote listings. It should help you build your personal brand, attract new clients, and create long-term business opportunities.

SEO & Content Marketing


Build long-term visibility with original community guides, relocation resources and locally focused content that agents can share with prospective clients and across their marketing channels.

Personal Branding


Develop your professional presence with personalized websites, social media strategies, Google Business Profile optimization, and marketing tools designed to showcase your expertise.

Consumer Resources

Give your clients more value with professionally designed relocation guides, financing resources, military relocation information, community pages, and educational content they can actually use.

Marketing Support


From branded graphics and digital resources to ongoing content ideas and technology guidance, we're committed to helping our agents market themselves consistently and professionally.

Your Social Media Just Got Easier


Stop wondering what to post.

 

Tu Familia agents have access to an expanding library of local community guides, original blog content, relocation resources, financing information, lifestyle content, original photography, and video that can be shared across social media.

Ready-to-Share Content

Community guides, articles, local photography, videos, buyer and seller resources, and more.

We Help You Post It

Get suggested captions, links, and content ideas so you don't have to create every post from scratch.

Turn Social Into Traffic

Your posts can lead people back to useful website pages where they can explore neighborhoods, search homes, learn about financing, and connect with an agent.

 

 

 

 

 

Build a Brand Beyond the Listing

Use original local content, consumer resources, agent websites and branded marketing tools to demonstrate your expertise, strengthen your online presence and create opportunities beyond a single transaction.

We help you build an asset.

Education and Mentorship for Long-Term Growth

Broker Mentorship
Receive practical guidance when questions, challenges or unfamiliar situations arise.

 

Professional Development

Expand your knowledge through industry education, designations, technology training and shared resources.

 

Collaborative Learning
Exchange ideas and real-world experience with professionals who believe knowledge should be shared.

 

Active Industry Leadership
Learn from leaders who remain involved in the profession and bring current market and industry insight to the team.

Invest in Your Future

Learn from experienced broker-owners with a proven commitment to professional education, industry leadership and hands-on agent support.

 

Our leadership team believes in lifelong learning and actively pursues professional development to better serve both our clients and our agents.

Broker Support & Partnership

 

Every real estate career is different.

Whether you're navigating a challenging transaction, expanding into a new market, or looking for strategies to grow your business, you'll have direct access to experienced broker-owners who are invested in your long-term success.

 

You’re Not Building Your Business Alone.
At Tu Familia Real Estate, broker support isn't limited to contract questions. We're committed to helping our agents become stronger professionals, better marketers, and more successful business owners.

Accessible Leadership
Work directly with experienced broker-owners who understand the local market and provide practical guidance when questions or challenges arise.
Collaborative Problem Solving
Discuss contracts, negotiations, and complex transactions with brokers who help you evaluate options and find practical solutions.
Business Planning
Develop strategies to improve productivity, strengthen your marketing, and identify opportunities for sustainable long-term growth.
Growth With Support
Expand your skills, market knowledge, and personal brand with support tailored to your experience, goals, and business.
Maidelys Avila Medina, Gonzalo Mejia, and Michael Leachman, the broker leadership team at Tu Familia Real Estate, providing experienced guidance, mentorship, and support for real estate agents in Jacksonville, Florida.

Let's Talk About Your Goals

Whether you're considering a brokerage change today or simply exploring what's possible for the future, we'd be happy to have a confidential conversation.

Expand Your Reach. Serve More Communities.

Northeast Florida continues to attract people from across the country and around the world. Our multilingual team helps clients feel understood, informed, and confident throughout the real estate process.

More Languages. More Opportunities.

Our brokerage currently serves clients in:

English
Español
Português
Français
Deutsch

As our team grows, we look forward to expanding the languages, cultures, and communities we serve.

A Brokerage Built for a Global Market

 
MULTILINGUAL CLIENT SERVICE
Connect with buyers, sellers, and relocating clients who value clear communication in the language they know best.
BROADER MARKETING REACH
Use community guides, relocation resources, financing information, and multilingual content to reach more people and serve them more effectively.
TEAM COLLABORATION
Work with agents whose language skills, cultural knowledge, and local expertise complement your own, creating stronger support for every client.
YOUR BACKGROUND IS AN ADVANTAGE
Bring your language skills, experience, and community connections to a brokerage that recognizes them as meaningful business strengths.

Help More People Feel at Home

If you're passionate about serving a diverse community and building meaningful client relationships, we'd love to learn more about you.

Diverse community gathering for live music beneath the Fuller Warren Bridge in Jacksonville, Florida.

Meet the Leadership Team

Gonzalo Mejia

Broker/Owner

Gonzalo Mejia brings more than two decades of experience in residential real estate, brokerage leadership, and professional education. An award-winning instructor and nationally recognized speaker, he helps agents strengthen their knowledge, develop their skills, and build sustainable businesses. “His industry leadership includes serving as 2015 President of Northeast Florida MLS, being named 2016 NEFAR REALTOR® of the Year, and receiving the 2018 Florida REALTORS® Instructor of the Year award.”

Maidelys Avila Medina Broker/Owner

Maidelys Avila Medina combines brokerage operations, agent development, and hands-on support to help professionals grow with confidence. She works closely with agents to create organized systems, solve everyday challenges, and maintain a collaborative environment centered on service and accountability. Her practical leadership helps ensure agents have the guidance and resources they need to serve their clients effectively.

Michael Leachman Broker/Owner

Michael Leachman focuses on technology, digital marketing, relocation services, and long-term business growth. He helps agents strengthen their online presence, develop recognizable personal brands, and use modern tools more effectively. His approach combines accessible broker support with innovation, education, and practical strategies that help agents attract clients, improve follow-up, and build stronger businesses.

Meet the Leadership Team at Tu Familia Real Estate

Leadership, mentorship, and support designed to help you grow with confidence.

LEADERSHIP EXPERIENCE & PROFESSIONAL CREDENTIALS

Our broker-owners bring complementary experience, professional education, and leadership strengths to Tu Familia Real Estate. Together, we provide agents with knowledgeable guidance, practical support, and a collaborative environment for long-term growth.

Credentials represented across our leadership team include:

CRB • CRS • GRI • ABR® • SRS • CIPS • AHWD • C-RETS • PSA • SFR® • SRES® • e-PRO® • MRP

Industry leadership and education experience includes:

Florida REALTORS® Faculty Member · REALTORS Property Resource® (RPR®) Instructor · 2015 President, Northeast Florida MLS · 2016 NEFAR REALTOR® of the Year · 2018 Florida REALTORS® Instructor of the Year

Is Tu Familia Real Estate the Right Fit for You?

 

We're looking for professionals who want to grow their business, embrace new ideas, and provide exceptional service to their clients. Whether you're an experienced agent or building the next chapter of your career, we're interested in people who share our values.

Growth Mindset
You believe there is always something new to learn and are committed to continuously improving your skills and business.

 

Client-Focused
You understand that lasting success comes from providing exceptional service, building trust, and creating lifelong relationships.

Collaborative
You enjoy working alongside other professionals, sharing ideas, and contributing to a supportive team environment.
 
Technology-Friendly
You see technology as a tool to improve efficiency, strengthen client communication, and grow your business.
Professional
You value integrity, accountability, and maintaining the highest standards in every client interaction.
 
Community-Oriented
You enjoy serving the communities where you live and work and believe relationships are the foundation of a successful real estate career.

Is Tu Familia Real Estate the Right Fit for You?

We welcome professionals who want to grow their business, embrace new ideas, serve clients well, and contribute to a collaborative brokerage. Whether you’re an experienced agent or building the next chapter of your career, these are the qualities we value.

Growth Mindset

You’re committed to learning, improving your skills, and building a stronger business.

Client-Focused

You believe lasting success comes from exceptional service, trust, and long-term relationships.
 

Collaborative

You enjoy sharing ideas, supporting other professionals, and contributing to a strong team.

Technology-Friendly

You use technology to work efficiently, communicate clearly, and grow your business.

Professional

You value integrity, accountability, and high standards in every client interaction.

Community-Oriented

You care about the communities you serve and believe relationships are the foundation of real estate.

Ready to Grow With the Right Support?

Whether you want to strengthen your skills, improve your marketing, or build a more sustainable real estate business, let’s talk about what you want from your next brokerage.

Tu Familia Real Estate leadership team standing together in a professional office setting.

Frequently Asked Questions

Who is a good fit for Tu Familia Real Estate?

We're looking for professionals who value integrity, collaboration, continuous learning, and exceptional client service. Whether you're an experienced agent looking to grow your business or a motivated professional seeking a supportive environment, we'd love to have a conversation.

Do you provide training and mentorship?

What technology do you provide?

Do you help agents with marketing?

Can I build my own personal brand?

Do you support multilingual agents?

Will I have direct access to the brokers?

What types of clients do your agents serve?

How do I learn more about joining Tu Familia Real Estate?

Why choose an independent brokerage?