Grow With Tu Familia
Grow your business with technology, education, marketing, and broker support.
Technology That Helps You Build Your Business
We invest in technology that helps our agents work more efficiently, market more effectively, and build stronger client relationships—not just manage transactions.
We Don't Just Provide Technology...
We teach you how to use it.
AI-Powered CRM
Stay organized with intelligent lead management, automated follow-up tools, task reminders, and client relationship tracking that helps you focus on what matters most—building relationships.
Professional Marketing
From personalized websites and blogging to social media content and search engine optimization, we provide tools that help agents establish a strong online presence.
Automation That Saves Time
Reduce repetitive tasks with smart workflows, automated communication, and marketing tools designed to help you spend more time serving clients and growing your business.
Lead Management
Keep track of prospects from first contact through closing with an integrated CRM designed specifically for real estate professionals.
Ready to Build Your Business with Better Tools?
Discover how Tu Familia Real Estate combines technology, marketing, and broker support to help agents grow.
Marketing That Helps You Build Your Business
We believe marketing should do more than promote listings. It should help you build your personal brand, attract new clients, and create long-term business opportunities.
SEO & Content Marketing
Build long-term visibility with professionally written blogs, neighborhood guides, relocation resources, and search engine optimization that helps consumers find you online.
Personal Branding
Develop your professional presence with personalized websites, social media strategies, Google Business optimization, and marketing tools designed to showcase your expertise.
Give your clients more value with professionally designed relocation guides, financing resources, military relocation information, community pages, and educational content they can actually use.
Marketing Support
From branded graphics and digital resources to ongoing content ideas and technology guidance, we're committed to helping our agents market themselves consistently and professionally.
We Don't Just Promote Listings...
We help you build a recognizable personal brand that continues generating opportunities long after a single transaction closes.
Ready to Build a Business That Stands Out?
Discover how our marketing platform is designed to help agents attract more clients, strengthen their online presence, and grow their business.
Education That Supports Long-Term Success
Real estate is constantly evolving. Our commitment to education, collaboration, and professional development helps agents build confidence, expand their expertise, and continue growing throughout their careers.
Learn. Grow. Succeed.
We believe education is one of the best investments an agent can make. Whether you're expanding your market knowledge, learning new technology, or pursuing advanced professional development, we're here to support your long-term success.
Broker Mentorship
Work alongside experienced broker-owners who are committed to helping agents navigate challenges, develop skills, and build successful businesses.
Professional Development
We encourage continuous learning through industry education, advanced designations, certifications, and practical training that helps agents better serve their clients.
Collaboration
Learn from experienced professionals who believe in sharing knowledge, ideas, and real-world experiences. Success is stronger when it's built together.
Industry Expertise
Our leadership stays actively involved in the real estate profession, bringing current market knowledge, education, and industry insight that benefits our entire team.
Invest in Your Future
If you're looking for a brokerage that values education, mentorship, and professional growth, we'd love to have a conversation.
Our leadership team believes in lifelong learning and actively pursues professional development to better serve both our clients and our agents.
Broker Support & Partnership
Every real estate career is different.
Whether you're navigating a challenging transaction, expanding into a new market, or looking for strategies to grow your business, you'll have direct access to experienced broker-owners who are invested in your long-term success.
You're Never Building Your Business Alone.
At Tu Familia Real Estate, broker support isn't limited to contract questions. We're committed to helping our agents become stronger professionals, better marketers, and more successful business owners.
Accessible Leadership
When you need guidance, you're not calling a corporate help desk. You'll work directly with experienced broker-owners who understand the local market and are available when it matters most.
Collaborative Problem Solving
Complex transactions happen. Having experienced brokers available to discuss strategies, contracts, negotiations, and solutions can make all the difference.
Business Planning
Success doesn't happen by accident. We enjoy helping agents develop business strategies, improve productivity, strengthen their marketing, and identify opportunities for long-term growth.
Growth Without Limits
Whether your goals include increasing production, expanding into new markets, improving your online presence, or building a personal brand, we're committed to helping you move forward.
Let's Talk About Your Goals
Whether you're considering a brokerage change today or simply exploring what's possible for the future, we'd be happy to have a confidential conversation.
Expand Your Reach. Serve More Communities.
Northeast Florida continues to attract people from around the world. We believe every client deserves clear communication and exceptional service, regardless of the language they speak.
More Languages. More Opportunities.
Our brokerage currently serves clients in:
🇺🇸 English
🇪🇸 Spanish
🇵🇹 Portuguese
🇫🇷 French
🇩🇪 German
As our team grows, we look forward to expanding the languages and communities we serve.
Our mission is to offer integral real estate solutions to companies, investors, and developers, building long term relationships and respecting our values to adapt our services to the demands of each client and adapt to the dynamism of the market in order to offer the best results.
Our visions are to develop ourselves with professionalism, efficiency, commitment, ethics, and transparency. We foster teamwork and strive for excellence to ensure quality service.
We maintain leadership positions in Real Estate and Property Listing. Discover the value of working with an agent and a firm committed to helping you live the full life you deserve.
Our strength as a company comes from the strength of our leadership—an experienced and long-tenured team. With our advice & services we help clients fulfill their real estate needs!
Help More People Feel at Home
If you're passionate about serving a diverse community and building meaningful client relationships, we'd love to learn more about you.
Meet the Leadership Team
Gonzalo Mejia
Broker/Owner
Maidelys Avila Medina Broker/Owner
Maidelys Avila Medina is a Managing Broker and Broker/Owner who is committed to providing exceptional support to both clients and agents. She plays an important role in brokerage operations, agent development, and creating a collaborative environment where professionals can grow their businesses with confidence. Her dedication to service, organization, and teamwork helps ensure a positive experience for both the brokerage and the clients it serves.
Michael Leachman Broker/Owner
Michael Leachman is a Managing Broker and Broker/Owner of Tu Familia Real Estate with a passion for helping both clients and agents succeed. He focuses on technology, digital marketing, relocation services, and long-term business growth while supporting agents in building strong personal brands and sustainable real estate businesses. His commitment to innovation, education, and exceptional client service helps shape the company's vision for the future.
Meet the Leadership Team at Tu Familia Real Estate
Leadership, mentorship, and support designed to help you grow with confidence.
Professional Credentials & Leadership
Certified Residential Broker (CRB)
Certified Residential Specialist (CRS)
Graduate, REALTOR® Institute (GRI)
Accredited Buyer's Representative (ABR)
Seller Representative Specialist (SRS)
Certified International Property Specialist (CIPS)
At Home With Diversity (AHWD)
Certified Real Estate Team Specialist (C-RETS)
Pricing Strategy Advisor (PSA)
Short Sale & Foreclosure Resource (SFR)
Florida REALTORS® Faculty Member
National Association of REALTORS® RPR Instructor
2015 President, Northeast Florida MLS
2016 Northeast Florida REALTOR® of the Year
2018 Florida REALTORS® Instructor of the Year
Is Tu Familia Real Estate the Right Fit for You?
We're looking for professionals who want to grow their business, embrace new ideas, and provide exceptional service to their clients. Whether you're an experienced agent or building the next chapter of your career, we're interested in people who share our values.
Growth Mindset
You believe there is always something new to learn and are committed to continuously improving your skills and business.
Client Focused
You understand that lasting success comes from providing exceptional service, building trust, and creating lifelong relationships.
You enjoy working alongside other professionals, sharing ideas, and contributing to a supportive team environment.
Technology Friendly
You see technology as a tool to improve efficiency, strengthen client communication, and grow your business.
You value integrity, accountability, and maintaining the highest standards in every client interaction.
Community Oriented
You enjoy serving the communities where you live and work and believe relationships are the foundation of a successful real estate career.
We Believe Great Agents Never Stop Growing.
Whether your goal is to expand your business, improve your marketing, strengthen your skills, or better serve your clients, we're committed to helping you continue moving forward.
Frequently Asked Questions
Who is a good fit for Tu Familia Real Estate?
We're looking for professionals who value integrity, collaboration, continuous learning, and exceptional client service. Whether you're an experienced agent looking to grow your business or a motivated professional seeking a supportive environment, we'd love to have a conversation.
Do you provide training and mentorship?
What technology do you provide?
Do you help agents with marketing?
Can I build my own personal brand?
Do you support multilingual agents?
Will I have direct access to the brokers?
What types of clients do your agents serve?
How do I learn more about joining Tu Familia Real Estate?
Why choose an independent brokerage?